Posts Tagged Valassis

Making couponing modern and sexy…

That’s right, digital enthusiasts & frugal-lites alike…I said couponing & sexy in the same sentence.

Today, Valassis officially announced the Facebook product I’ve been lucky enough to manage the last few months — a couponing app like nothing else out there. Sure, you’ve seen web based coupons before, but have you seen a Facebook app that enables the entire end-to-end couponing experience all within Facebook that ALSO allows you to…

  1. Add digital (paperless) coupons directly to your grocery store’s loyalty card in addition to enabling traditional coupon printing?
  2. Leverage an array of social capabilities beyond just sharing (Tweet it, Pin it, private message/email it, see what your friends are clipping, invite them to use the app, update, etc.)?
  3. See a timeline view of your savings goodness as well as a timeline view of your friends savings?
  4. Peruse your coupon shopping list by printed, clipped, & redeemed coupons?

Yup, RedPlum Social Savings does all that, and…

  1. It’s a white-label product — skinning & deploying a brand specific instance is a snap. By “snap” I mean being up and running in days vs months.
  2. It’s integrated the best of the Facebook platform with Open Graph. Since we quietly flipped the RedPlum skinned version of the beta app live in March, it’s organically grown  a user base of 25,000 users triggering 450,000 open graph impressions — just by  us pushing it live with no promotion what so ever (until today!).
  3. For the white label clients, they get the full suite of Facebook Insights analytics reports that they can run anytime to get an accurate pulse on the performance of their app.

All of that is stacked nicely on top of our incredibly mature couponing back-end & the Valassis powerhouse of major retailer relationships (side note:  the science of coupon security is fascinating — individual serial numbers, secret watermarks etc. — it’s just like currency)!

I’ve had the opportunity to demo many new web products in my career — many of those demos were rather hairy & drove me to drink heavily. Just kidding. Sort of. But really, the reaction of demoing this product to leading retailers, manufactures & CPGs has been consistently well-received — a true indicator that we’re filling a gap marketplace in a big way.

Props to Food Lion for snagging the first early adopter spot — we’re looking forward to launching their branded instance of the app soon!

Props to the team — Lea, Mandarin, Matt, Tom, Ana, Vinod, Jay, Duane, & Ian —  for designing and building an amazing app!

Props to the best interns ever for creating this video that tells the app’s story. Enjoy!

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And now for some good news…

Did you see this story? “Little boy lost finds his mother using Google Earth” It’s remarkable, inspiring and will make you happy to be alive in times where global connectedness can make genuinely good things happen.

Those of you who know me, know that working for a company who is socially responsible is a big deal to me (& I’m not just talking about companies who have cheesy corporate responsibility posters plastered on their walls with little follow thru). Genuine social responsibility is one of the attributes I loved about Sun Microsystems & love about Valassis.

In addition to having the accolades and data to back up Valassis’ commitment to diversity, check out this social goodness

RedPlum is Valassis’ consumer brand. You probably see its coupon insert in your mailbox on a weekly basis (it looks like the image below). The next time you do, please take a closer look at the “Have You Seen Me?” section — you might be the conduit that reunites a missing child with their family.

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