Archive for category Blogs

Does your corporate social site inadvertently lock out compelling contributors?

To me, the primary objective of any company blog site should be to tear down all communication roadblocks (firewalls, difficult tools, overly rigid policy, etc.) that stand between employees & the world to enable free flowing human to human conversation. The Children’s Healthcare of Atlanta has done that with their blog site.
communicate

The content, in multiple formats (video, blog posts, etc.), as told through compelling stories by their employees is heartfelt — like this (they need a video embed feature).

Though the underlying recruiting objective of the site is obvious, the site’s design & functionality is super comprehensive & efficient to use — which is paramount considering the focus of the employees/medical practitioners is likely not blogging, editing HTML, etc.

When decision makers choose a new media platform for their employees, the employees’ skill set, work style & time available for blogging, is often not considered because the platform decision makers (usually in IT) are primarily focused on the technology — which can be just as important as considering the users capabilities to successfully utilize the tool. The level of effort involved with supporting less tech savvy, or time available individuals (CXOs, practitioners — as in doctors & nurses in this example, etc.) should not be under-estimated. Trust me on this one.

If the tool is too cumbersome & time-consuming to use (especially by the employees with the most compelling stories to tell), then what’s the point? And believe me, you want their contributions.

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@kevinokeefe, Lawyer, on Companies who block Social Media

By now, you know how passionate I am about the proven goodness that companies see via the use of social networking (see the fine print here for one example). So, it’s no surprise that my stance on companies that block social sites is not one of support.

Kevin O’Keefe, my most recent favorite blogging lawyer, (but not my 1st favorite — sorry Kevin), has an excellent blog post on the topic titled “Companies and law firms blocking use of social media : Insanity is rampant“.

A few of my favorite quotes from his blog post:

“Maybe things have changed since I started practicing law almost 30 years ago. Back then law firms got their best work by word of mouth. Both lawyers and non lawyer personnel were expected to represent the law firm well in all they did (some things we were more proud of than others). We knew the more our employees came in touch with other people, the greater the opportunity people got to know them, and when the need for a lawyer arose, the people our employee’s met would think of us. Novel concept? Hardly.

Now we have one of the most effective mediums – the Internet – for time and cost effective networking and we’re telling lawyers and other legal professionals they can’t use it. Can’t use it because of fears born out of ignorance. That’s nuts.”

Have a look at the full post. Well worth the read.

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Blog Action Day Oct 15: Climate Change

Via @stoweboyd, here’s a neat global community thing we can do together on October 15th to help drive awareness of climate change & improvement ideas (it takes just a minute to register your blog)…

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Checking off the “Be a guest blogger” box

Since my 1st official blog post 5+ years ago, I’ve been a sole blogger (only blogger contributing to a blog), a soul blogger ;-), a group blogger, a behind-the-scenes blog helper (for friends, interesting people & high profile people with a blogphobia), a blog trainer, a blog site admin, but never an invited guest blogger…until now!

Thanks to another “serendipitous connection via social networking”, as I call it, I can now sport around the badge titled “Guest Blogger”. It all started when @KylePLacy, Author of Twitter Marketing for Dummies, tweeted the following to me “I really think you should do a guest post on my blog. What do you think?” To which I responded “What if my neglected blog finds out? What did you have in mind?”.

I went with a topic that is often discussed: Corporate Social Media Policies — something Sun, specifically the Sun Blog Founders, nailed several years ago and continues to be a solid template for other companies social media policies. Have a look at the guest post “Do Tight Corporate Social Media Policies Help or Hinder?” & let me know what you think.

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Happy 5th Birthday Sun Blogs!

It’s been five amazingly successful years for blogs.sun.com as of today. The success of this site has often been the focal point of corporate blogging done well and while the physical site, statistics, and sensible guidelines are impressive works of art, it’s the the less tangible accomplishments that matter most to me.

Similar to the sentiments attached to my childhood home address, “http://blogs.sun.com/lskrocki” is not only the cornerstone for my digital footprint and where I first blogged, but it’s where I learned that protecting ones professional voice is worth fighting for. It’s a place where I am encouraged not only to communicate openly with the market place and the world about my focus at Sun, but as stated on the front page of this site it’s also a place where I’m welcomed to “write about anything”. It’s through many of us writing about “anything”, that I’ve met people near and far whom I respect, admire, learn from and consider friends.

In my post one year ago today, I wrote “What’s in store for Sun Blogs in the future? More great blogging, of course.” Facing that same question today amidst micro-blogging and a pending acquisition, I can’t really begin to venture a guess at what’s next for this site, but what I do know is something I’ve said in many conversations when asked about providing social tools in the corporate space — whether tools are conveniently placed in front of them or not, people will find a way to connect and communicate. It’s in our DNA.

A million thanks to the Sun Blog founders and anyone who has contributed to this great conversation via a blog post, a comment, or even a leisurely read!

More posts on this topic.

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How Roller Uses Email Data Elements

Roller, the open-sourced blog engine used on this site, collects email address settings in three different places. This causes some confusion and I hope the following offers some clarity.

Weblog Settings page

“Email address of weblog owner”: Used by site admins to contact the blog owner.

“Default from e-mail address for notifications”: Used as the from address for messages sent by the comments feature. For example, if a user posts a comment on a blog and checks “Notify me by email of new comments”, the from address in those emails will show the email address specified in this field.

Your Profile page

“Email”: The email address of the blog entry author who will receive email notifications of new comments left on the post they authored if the “Email notification of comments?” feature is enabled on the blog’s settings page.

The Common Misunderstanding

Many users think the “Email address of weblog owner” is where comment notifications are sent — when, in fact, email notifications about new comments posted on an individual blog entry are sent to the “Email” address defined on the “Your Profile” page of the blogger who authored the post.

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Has the vast number of social networks slowed down Sun blogging?

One would think that with all the Twittering, Facebooking, FriendFeeding, etc., the Sun blogging growth would have slowed, or at least plateaued. I’m happy to report that it hasn’t for Sun.

The steady growth, in my opinion, is primarily due to Sun’s culture of openness and transparency. Our team of 5,139 self-appointed bloggers is also a source of inspired growth as they help internally evangelize the value of open conversations in the market place — specifically, via the use of blogs, wikis, forums, etc.

I’m really happy to report that my good friend, Sun fellow & neighbor, Shereen Fink, is our newest blogger and check out who was first to post a comment on her blog (hint: it wasn’t me, but someone you probably know.). 🙂

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