Corporate Community Participation

Via a Girl Geek dinner connection, I had an engaging conversation about corporate use of community sites this morning with the CEO of InsideGOOD — a very cool ratings site for nonprofit organizations. Following are a few resources that came up during the conversation that may help her drive awareness, site build out & participation. I figured these may be of interest to others in the community and small to medium business spaces, so I’m posting them here as well.

Sun’s Guidelines on Public Discourse: Brief, conversational read that offers Sun employees sensible advice when participating in social sites

Sun Forums Moderator Program: Guidelines and summary about our volunteer community moderators program. The value add has help drive a remarkable improvement in setting a positive tone on the Sun Forums.

Why Your Brand Needs a Managed Community: “The survey included results from over 112,000 people – or about 11% of the total 1 million people represented in the population of the 22 communities surveyed. Social marketing programs achieved nearly 5x the ROI of direct marketing programs and 30x the ROI of traditional media advertising programs.” Holy cow!

Sun’s Startup Essentials Program: “…designed to help startups get their business off the ground FAST with the right IT infrastructure at the LOWEST COST possible.”

Sun’s Small to Medium Business Program: Useful SMB information sharing, cost-effective solutions, success stories, SMB offers, etc.

Via Barton’s blog, Scott Monty on a couple interesting new media initiatives at Ford (I love the Ford Fiesta initiative — 100 digital influencers in 100 Ford Fiestas providing unfiltered public digital perspectives):

  1. #1 by Graziano on April 3, 2009 - 11:40 am

    I think the Community Manager will be a key role in the future.
    Companies will rely more and more on communities for feedback, hacks and innovative unpredicted solutions.

  2. #2 by Skrocki on April 3, 2009 - 1:36 pm

    Graziano, I think the Community Manager is a key role *now* for companies in the community space. Smart companies embrace digital feedback — it happens with or without their involvement, so it’s best to join the conversation.

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