GM Goes Viral With Their Message

Wow. GM knows they need to pull out all the stops to ensure their dire message can compete with mainstream media. A few of their key points that I’ve seen via email, their website constructed solely for this topic and the YouTube video:

  • Their $25 billion request from congress isn’t a bailout, but a bridge loan
  • “We can lend $25 billion now…or lose $156 billion later.”
  • “What will we do?”
  • “Collapse is imminent if we do nothing.”

While there are wildly mixed reviews on the hairy situation, their approach to leverage every communication channel known on the planet is helping to churn awareness of their side of the story…and heated conversation.

Interesting times.

  1. #1 by MaryMaryQuiteContrary on November 20, 2008 - 1:37 pm

    Linda, you’re so amazing at surfacing really cool social media/user generated content angles. I just love your tweets and your blog. It’s so valuable to me. Thank you.

  2. #2 by Skrocki on November 20, 2008 - 5:46 pm

    Thank you, Mary. 🙂

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