Cisco Launch Investigation Videos

In case you missed it, Cisco has been releasing some pretty funny pre-launch videos (the first episode has over 10k YouTube views) — nicely done guys! The only thing missing is a cameo appearance by Martin Hardee, my favorite Cisco blogger.

If you’re interested in the topic of Cisco’s coordinated launch communication efforts, be sure to check out Dianna Huff’s blog post — good stuff! I love how Cisco promoted the video series via their blog, Twitter profile, and Facebook page.

  1. #1 by Dianna Huff on November 11, 2008 - 9:55 am

    Thanks for the plug!

  2. #2 by Hmmmm on November 11, 2008 - 10:25 am

    Kinda slow as far as viral videos are concerned. I stopped watching 3/4 way through video and then didn’t care what cisco is launching. What ever the virus was, I found the cure πŸ™‚

  3. #3 by Brian Ellefritz on November 11, 2008 - 12:12 pm

    Linda, appreciate the commentary. We’re still learning the space (aren’t we all?) but are gratified with the work. This campaign went a lot smoother and seemed to have a lot better reach than our last time around, so all in all we’re pleased. Always learning, feedback welcome. Keep up the great work at Sun (I’m an ex Sun guy myself).

  4. #4 by Skrocki on November 11, 2008 - 1:54 pm

    @Dianna @Brian, my pleasure. πŸ™‚
    @Hmmmm It’s a matter of preference, I suppose. Check out the cat video in the post before this one — I guarantee you won’t be able to stop watching it. πŸ˜‰

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