Gen Y + Gen Z + Eco Responsible Branding = Win, Win, Win

There’s this discussion on Twitter this week about the evilness of plastic shopping bags that was kicked off by this tweet:

Naturally, everyone says they want to be ecologically friendly and refuse plastic bags. For the most part, the conversation confirmed that most retailers support the “no plastic bags” stance — some, mostly grocery stores, encourage it by offering a small credit to folks to use cloth bags, or recycle plastic bags. That’s good.

Tho’, there are some retailers who are totally missing the boat. I’m talking about the clothing shops that cater to Gen Yers and Gen Zers/tweens — the shops that use their bags as walking advertisements. Bags as ads is a great idea, but why not do what the grocery stores do and sell inexpensive branded cloth bags to consumers and reward them with a small discount each time they reuse it? My 13 year old & her friends use these bags instead of backpacks and they are all too happy to be a walking billboard for these shops.

The brand wins.
The consumers win.
The environment wins.

  1. #1 by Bernard Farrell on September 18, 2008 - 12:42 pm

    Amen on your suggestion.
    Plus don’t forget that it saves the store some money. How much do you think each of those fancy store bags cost? I’ll bet it’s closer to $0.50 than $0.05. Save 100 of those a week and it adds up to real money that goes to the store’s bottom line.
    In Ireland they outlawed free plastic bags a few years ago. Grocery stores could SELL you bags, but not give them to you. It’s made a huge difference in perception and the amount of litter.

  2. #2 by Pam on September 18, 2008 - 12:51 pm

    I was surprised to find that Target not only does not give the customer credit for bringing their own bags, but dings the checkout person on their time-per-customer metric as it is less efficient bagging with assorted tote bags than their standard plastic bags.

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