If you’ve ever wondered what the business value is of social networking, even if you aren’t in the technology sector, please carve out 22 minutes and three seconds to watch this comprehensive video.
A pretty version of the social media starfish that is on Scoble’s whiteboard is posted here (Thanks, Darren!). As you watch the video, I’d suggest having the starfish image open in another browser window for reference sake.
As a side note, there is an active presence of Sun employees in every arm of the social media starfish — that’s a hell of a lot of awareness and accessibility to Sun that wasn’t previously in place. And this is in addition to the tens of millions of page views YTD (not including feed metrics) triggered by Sun sponsored community sites (Sun Forums, Sun Blogs, Sun Wikis, etc.).