Do stocks with simple names perform better?

According to this Princeton study, they do.

Sun’s ticker symbol changed from SUNW to JAVA on August 23rd with a close price of 4.93. The current price is 5.71. So, one could argue that the study holds merit…or not. 🙂

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  1. #1 by Kevin on September 12, 2007 - 12:25 pm

    I’m going to start a company with the symbol BUY.

  2. #2 by Ashish on September 12, 2007 - 3:14 pm

    So don’t start a company with "SKRO" or "LSKR". I always mistype "lsckroki". But hey, me foreign no english.

  3. #3 by sam on September 13, 2007 - 1:05 pm

    hey, can you please fix the sdn forums? what gives? why it is so hard to implement any decent forum software on there? it boggles my mind

  4. #4 by Skrocki on September 13, 2007 - 1:10 pm

    Sam, we’re on it: http://forum.java.sun.com/thread.jspa?threadID=5216237&tstart=0
    You’re right…it shouldn’t be this hard.

  5. #5 by Rob on September 13, 2007 - 5:00 pm

    Yes, Forums upgrades shouldn’t be so difficult. Thanks to Skrocki & Team for keeping it together. It will get better (That’s Sun’s policy afaik).

  6. #6 by felix on November 6, 2007 - 5:13 pm

    How about the forums policy? I am still not getting it, I have been trying to make sense of their "rules and regulations" and still nothing.

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