Demonstrating corporate humility via social media

After what JetBlue refers to as their “worst operational week in JetBlue’s seven year history“, the company initiated a bill of rights for their customers and CEO David Neeleman wisely leveraged social media to deliver a very humble message.

Some have already begun criticizing the JetBlue customer bill of rights and messages from David as not enough, but considering many corporations these days consider corporate responsibility as optional, I applaud and appreciate the initiative JetBlue has demonstrated.

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