Demonstrating corporate humility via social media

After what JetBlue refers to as their “worst operational week in JetBlue’s seven year history“, the company initiated a bill of rights for their customers and CEO David Neeleman wisely leveraged social media to deliver a very humble message.

Some have already begun criticizing the JetBlue customer bill of rights and messages from David as not enough, but considering many corporations these days consider corporate responsibility as optional, I applaud and appreciate the initiative JetBlue has demonstrated.

Advertisements
  1. Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: